Web experience and branding for a Flamin’ Hot collab.
Megan Thee Stallion teamed up with Flamin’ Hot to launch Flamin’ Hot University, an initiative that gives back to Historically Black College and University (HBCU) students. Selling limited time Flamin’ Hot products and merch designed by Melody Ehsani, the proceeds setup a scholarship fund for HBCU students.
Tapping into the rebellious ethos of both Megan Thee Stallion and Flamin’ Hot, we designed a maximalist and irreverent brand/online hub for the collaboration. The website features influencers and Meg herself who teach courses on food, fashion, and lifestyle.
The main KPI was to sell products so we included shoppable units throughout the site including the ability to add products to your cart while watching course videos.